IMAGINE IT.
WE'LL GUMMY IT.

Real classics or functional gummies? Whatever the use, shape, or flavour, we can turn it into a gummy.

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WHY THe GUMMY GURUS

Two cherries with a green stem on a black background.

ANY COLOUR YOU CAN SEE

An orange gummy

ANY SHAPE YOU CAN IMAGINE

A purple piece of gummy

moq from  1 pallet

Create your own gummy

From gin and tonic,
to orange juice and
toothpaste

We can transform any flavour into a gummy. Tell us the flavour, shape and benefits and we’ll make magic of it.

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A close up of an orange on a white background.A close up of an orange substance on a black background.
Sugar
Sugarfree
Vitamins
Supplements
Vegan
Vegetarian
Allergen Free
All Natural
Research & insights

where innovation meets imagination

In our Gummy Lab, we explore global trends and push the boundaries of what gummies can be. This is what we’ve been up to of late.

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Experiments

The rise of ‘beauty from within’ in cosmetics

What if glowing skin, strong nails, and luscious hair didn’t start with your skincare routine but with what you put on your plate?
Experiments

A smarter kind of sweet: 80% less sugar

The newest of The Gummy Gurus with chicory root fibre. Tastes like a treat but eats like a wellness win.
Experiments

Collagen gummies: Gummy Gurus’ sweet take on skin & joint health

A little gummy. A lot of glow.
Experiments

10% Salt. 100% Bold.

Exceptional liquorice by The Gummy Gurus. Not for the faint of heart, but for fans of full-throttle flavour.
Experiments

The Future of The Gummy Gurus: Welcome to the Gummy Lab

A new chapter begins, with a creative playground for innovation in 2025.
Classics

OUR ICONIC BESTSELLERS

From cola bottles to gummy bears, we’ve been crafting your favourite classics since 1947. We’re flexible, quick on our feet, and big in our thinking. For generations, we’ve blended sweet tradition with high-tech production. You can also order our standard gummies straight from our always-on assortment. Know which classics you want?

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Co-development with a South Asian pharmacy chain

Health has many flavours - and together with a leading South Asian pharmacy chain, we’re developing one that tastes like progress.

A magical icon, perfectly cast in candy

When a global license holder approached us with the idea of turning a famous cartoon character into a gummy, the challenge was clear: stay true to every detail.

A cocktail of creativity - Negroni & Spritz gummies

The Gummy Gurus have reimagined two icons of Italian aperitivo culture - Negroni and Spritz - into a pair of gummies that blend tradition, indulgence, and imagination.
GummyOrange gummyA black and white photo of a circular object.
A white teddy bear shaped object sitting on top of a table.
ABOUT US

meet the minds behind the magic

We help brands create gummies that stand out and perform. From the first idea to the final chew, we guide you through every step.

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An orange circular object on a black background.A red heart shaped object on a black background.

Ready for candy? Let’s talk!

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Something’s been bubbling away in our lab…

As inventive and innovative as we are, we’ve outgrown our name. We’ve blended the worlds of candy and supplements, and that bold fusion called for a fresh  identity. So we’ve shaken things up: ‘Finex’ became ‘The Gummy Gurus’!